Managing Biotechnology: From Science to Market in the Digital Age

نقد و بررسی اجمالیManaging Biotechnology: From Science to Market in the Digital Ageخرید کتاب افست بیوتکنولوژی | بهترین کیفیت چاپ و صحافی | تمام رنگی جلد هاردمدیریت بیوتکنولوژی – از علم تا بازار در عصر دیجیتالA comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing modelsBiotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of sophisticated digital technologies has fundamentally altered many industries including healthcare. The arrival of new information technology (infotech) companies on the healthcare scene presents both opportunities and challenges for the biopharma business model. To capitalize on new digital technologies from R&D through commercialization requires industry leaders to adopt new business models, develop new digital and data capabilities, and partner with innovators and payers worldwide.Written by two experts, both of whom have had decades of experience in the field, this book provides a comprehensive overview of the new business context and marketing models for biotech companies. Informed by extensive input by senior biotech executives and leading consultancies serving the industry, it analyzes the strategies and key success factors for the financing, development, and commercialization of novel therapeutic products, including strategies for engagement with patients, physicians and healthcare payers. Throughout case studies provide researchers, corporate marketers, senior managers, consultants, financial analysts, and other professionals involved in the biotech sector with insights, ideas, and models.by Francoise Simon (Author), Glen Giovannetti (Author)From the Inside Flap“Biotech companies have long been innovators, using the latest technologies to enable cutting edge science to help patients with serious diseases. This book is essential to help biotech firms understand how they can–and must–apply the newest technologies including disruptive ones, alongside science, to innovate and bring new value to the healthcare system.”However, the work does not stop in the lab. Delivering these novel medicines to patients is a complex and multifaceted process, which is elegantly described in this new book.”خرید کتاب بیوتکنولوژی گلیک پاسترناکProduct detailsPaperback: 320 pagesPublisher: Wiley; 1 edition (October 16, 2017)Language: EnglishISBN-10: 1119216176ISBN-13: 978-1119216179Product Dimensions: 5.9 x 0.7 x 8.8 inchesShipping Weight: 15.2 ounces (View shipping rates and policies)Customer Reviews: 4.8 out of 5 stars12 customer ratingsAmazon Best Sellers Rank: #883,390 in Books (See Top 100 in Books)#158 in Business Pricing#125 in Pharmaceutical & Biotechnology Industry (Books)#475 in Biotechnology (Books)